Category: Sentiment Analysis

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  September 01, 2018

  Evaluating Marketing Campaign Performance with Sentiment Analysis

  Marketing campaigns are designed to drive some action by the public. But how can we assess their performance and that they were indeed received as intended?

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  July 31, 2018

  Social Media, Sentiment Analysis, and the Financial Markets

  Much has been written about the predictive value of social media and sentiment analysis for the financial markets. When the stakes are so high, it is critical that sentiment analysis be accurate, comprehensive, scalable, and real-time.

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  June 29, 2018

  Calling the Election: Sentiment Analysis for Election Campaign Monitoring

  The explosion of social media has made available an unprecedented amount of opinion data of great value when monitoring election campaigns. The challenge is how to analyze such a staggering volume of data in real time.

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  May 30, 2018

  Sentiment Analysis for Public Opinion Mining

  Social media is a treasure trove of unstructured data of great value to understand public opinion. The challenge is how to turn all that data into insights.

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  April 26, 2018

  The Critical Value of Sentiment Analysis for Geopolitical Monitoring

  Sentiment Analysis software helps structure, aggregate, and analyze large amounts of open source data for geopolitical monitoring.

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  March 09, 2018

  Monitoring Online Reviews with Sentiment Analysis Software

  Sentiment Analysis software can automatically identify the opinions, praises, complaints, and intent that consumers express in online reviews.

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