Category: Social Media Analysis

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  September 01, 2018

  Evaluating Marketing Campaign Performance with Sentiment Analysis

  Marketing campaigns are designed to drive some action by the public. But how can we assess their performance and that they were indeed received as intended?

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  August 20, 2018

  Mining Social Media for Situational Awareness with Entity Extraction

  During unfolding crises, social media is often a source of valuable, real-time information for situational awareness and relief planning efforts.

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  July 31, 2018

  Social Media, Sentiment Analysis, and the Financial Markets

  Much has been written about the predictive value of social media and sentiment analysis for the financial markets. When the stakes are so high, it is critical that sentiment analysis be accurate, comprehensive, scalable, and real-time.

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  June 29, 2018

  Calling the Election: Sentiment Analysis for Election Campaign Monitoring

  The explosion of social media has made available an unprecedented amount of opinion data of great value when monitoring election campaigns. The challenge is how to analyze such a staggering volume of data in real time.

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  June 20, 2018

  Knowledge is Power: Entity Extraction for Cyber Threat Intelligence

  Cyber attacks are one of the top threats in today's world. Traditional cyber security has focused on network activity logs. There is, however, great largely-untapped threat intelligence in unstructured data.

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  May 30, 2018

  Sentiment Analysis for Public Opinion Mining

  Social media is a treasure trove of unstructured data of great value to understand public opinion. The challenge is how to turn all that data into insights.

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