Category: Social Media Analysis

  • Evaluating Marketing Campaign Performance with Sentiment Analysis

    September 01, 2018

    Evaluating Marketing Campaign Performance with Sentiment Analysis

    Marketing campaigns are designed to drive some action by the public. But how can we assess their performance and that they were indeed received as intended?

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  • Mining Social Media for Situational Awareness with Entity Extraction

    August 20, 2018

    Mining Social Media for Situational Awareness with Entity Extraction

    During unfolding crises, social media is often a source of valuable, real-time information for situational awareness and relief planning efforts.

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  • Social Media, Sentiment Analysis, and the Financial Markets

    July 31, 2018

    Social Media, Sentiment Analysis, and the Financial Markets

    Much has been written about the predictive value of social media and sentiment analysis for the financial markets. When the stakes are so high, it is critical that sentiment analysis be accurate, comprehensive, scalable, and real-time.

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  • Calling the Election: Sentiment Analysis for Election Campaign Monitoring

    June 29, 2018

    Calling the Election: Sentiment Analysis for Election Campaign Monitoring

    The explosion of social media has made available an unprecedented amount of opinion data of great value when monitoring election campaigns. The challenge is how to analyze such a staggering volume of data in real time.

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  • Knowledge is Power: Entity Extraction for Cyber Threat Intelligence

    June 20, 2018

    Knowledge is Power: Entity Extraction for Cyber Threat Intelligence

    Cyber attacks are one of the top threats in today's world. Traditional cyber security has focused on network activity logs. There is, however, great largely-untapped threat intelligence in unstructured data.

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  • Sentiment Analysis for Public Opinion Mining

    May 30, 2018

    Sentiment Analysis for Public Opinion Mining

    Social media is a treasure trove of unstructured data of great value to understand public opinion. The challenge is how to turn all that data into insights.

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