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Category: Social Media Analysis
September 01, 2018
Evaluating Marketing Campaign Performance with Sentiment Analysis
Marketing campaigns are designed to drive some action by the public. But how can we assess their performance and that they were indeed received as intended?
August 20, 2018
Mining Social Media for Situational Awareness with Entity Extraction
During unfolding crises, social media is often a source of valuable, real-time information for situational awareness and relief planning efforts.
July 31, 2018
Social Media, Sentiment Analysis, and the Financial Markets
Much has been written about the predictive value of social media and sentiment analysis for the financial markets. When the stakes are so high, it is critical that sentiment analysis be accurate, comprehensive, scalable, and real-time.
June 29, 2018
Calling the Election: Sentiment Analysis for Election Campaign Monitoring
The explosion of social media has made available an unprecedented amount of opinion data of great value when monitoring election campaigns. The challenge is how to analyze such a staggering volume of data in real time.
June 20, 2018
Knowledge is Power: Entity Extraction for Cyber Threat Intelligence
Cyber attacks are one of the top threats in today's world. Traditional cyber security has focused on network activity logs. There is, however, great largely-untapped threat intelligence in unstructured data.
May 30, 2018
Sentiment Analysis for Public Opinion Mining
Social media is a treasure trove of unstructured data of great value to understand public opinion. The challenge is how to turn all that data into insights.
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