Category: Social Media Analysis

  • Sentiment Analysis Saves the Day for Airlines

    November 01, 2018

    Sentiment Analysis Saves the Day for Airlines

    In a competitive industry where customers often turn to social media to comment on their experiences, Sentiment Analysis is a must. And for reasons that go beyond customer care and brand protection.

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  • Entity Extraction: The AI Key to Unlock Your Unstructured Big Data

    October 26, 2018

    Entity Extraction: The AI Key to Unlock Your Unstructured Big Data

    Here is a very common scenario for customers coming to us: daunting amounts of unstructured text data from a variety of sources, languages, and formats. How does one go about gleaning intelligence from Big Data?

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  • Sentiment Analysis Brings Restaurant Insights to Your Table

    October 01, 2018

    Sentiment Analysis Brings Restaurant Insights to Your Table

    In a competitive restaurant industry, online restaurant reviews can boost or hamper a restaurant brand. The key is how to gather critical insights from those reviews in a timely, accurate, and cost-effective manner.

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  • Evaluating Marketing Campaign Performance with Sentiment Analysis

    September 01, 2018

    Evaluating Marketing Campaign Performance with Sentiment Analysis

    Marketing campaigns are designed to drive some action by the public. But how can we assess their performance and that they were indeed received as intended?

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  • Mining Social Media for Situational Awareness with Entity Extraction

    August 20, 2018

    Mining Social Media for Situational Awareness with Entity Extraction

    During unfolding crises, social media is often a source of valuable, real-time information for situational awareness and relief planning efforts.

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  • Social Media, Sentiment Analysis, and the Financial Markets

    July 31, 2018

    Social Media, Sentiment Analysis, and the Financial Markets

    Much has been written about the predictive value of social media and sentiment analysis for the financial markets. When the stakes are so high, it is critical that sentiment analysis be accurate, comprehensive, scalable, and real-time.

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